Latest Supes Trailer

Well, a lot can happen in 50 days.

On May 1 we were trying to figure out why WB was waiting so long release a full trailer; and when it came the next day, I don't think anyone was overly impressed. But then in the next month they released two more trailers, each getting better and better....not to mention at least 10 different tv commercials and a ton of clips.

Then last night they released what will probably be the last trailer...and it is awesome. I guess when you have $100M to spend on marketing, WB believes that it's best to save it up and spend it all in the seven weeks before the movie opens. I would have thought that you need to build hype earlier, but given that Supe's HSX price is at its all-time high today, shows what I know.

HSX has set it's opening at $70M and looks for $250M by Labor Day...and with only five reviews in, it's metacritic score is 89. Should be interesting to see how this all pans out.